Today's aging Boomers and Seniors are astute consumers of products and professional services. This demographic expects and will continue to demand an increased level of service and sophistication from the professionals they hire. Professionals who excel in the Boomer and Senior markets understand that Canada's aging population has changing needs and developing demands - demands that require a more holistic appreciation of the inter-play of our health, social, and financial needs.

Lawyers, Notaries Public, Counsellors, Business Managers and Funeral Directors witness through their daily professional service the reality of shifting goals and values in the later years of life. The need for affiliation, connection and validation from our family, peers, and communities defines itself in new and evolving ways as we transition into later life stages. These transitions express themselves in both obvious and subtle ways. For instance, wills and bequeaths become much more about confirming ourselves through legacy than simple wealth transference. Down-sizing our home, or even up-sizing our home to help look after multiple generations has both health and financial implications. The potential for declining capacity, and a corresponding potential for exploitation all must be recognized, understood, and addressed. Responding to the changing spiritual passages that shape or lives becomes even more challenging for clergy who must attend to multiple and sometimes conflicting needs within their faith communities.

The Certified Senior Advisor (CSA) training provides that single source of information and support to help professionals integrate their existing knowledge and skills and express your service in a way that truly meets the requirements of this special segment of our population. Find out how the CSA training has taken many professional businesses to new levels of excellence and success.

76% of CSA’s say communication with seniors was their most improved skill after becoming a CSA and 71% of CSA’s report their credibility with seniors improved after becoming a CSA. This equates to good business and improved service. 81% of CSA’s reported that they increased their business between 10 and 50% in the first year after taking the CSA course.

The CSA course will empower you by giving you the tools to truly understand, not only what the specific needs of seniors are, but also how to deliver your particular services to seniors in a manner that will build trust, loyalty, and a relationship that seniors will value.

The CSA is not a “what” course, it is a “how” and “why” course.
Many professionals are operating as small or single businesses, even when they are associated with large companies. There is seldom a professional marketing specialist on staff and you have to go it alone. As a CSA you are not alone. Through the ongoing support and in particular, the CSA Success publication, you have access to international marketing success strategies to assist you in your own marketing efforts, and you may take advantage of your exclusive access to the CSA marketing store, which customizes marketing material, tailor made for the senior and Grand Boomer markets.

The time is fast approaching when seniors will ask, “Do you have Certified Senior Advisors on staff?” Do You?

See The Enormous Benefits of becoming a CSA and sign up today.