Professionals in Legal, Finance, Notary Public, Real Estate, Pharmacist, Senior Health and Home Care, Accounting or Funeral Services and other industries, have all received training that enables them to technically serve their clients. The aging process changes the way we think, the way we make decisions and our needs and expectations. Technical training is no longer enough.

The Challenges

Awareness, Understanding, Communication and Service
Are you serving, working with, or selling to seniors using the same techniques, methods, marketing strategies and attitudes as you do to someone younger? If you are, you are probably not meeting the needs and expectations of your senior clients. In fact, according to the Ontario Human Rights Commission, if you are treating your seniors in the same way that you are your younger clients, you are committing a form of ageism.

As more of our seniors live longer lives, and as the Grand Boomer’s become seniors with the Age Wave, we who serve seniors must educate ourselves to better understand this dynamic group of people. Not only is it our ethical responsibility to do so, but seniors are starting to demand improved services.

Not all Boomers are Alike - Not all Seniors are Alike
A person aged 45 differs greatly from someone aged 60! A person aged 65 differs greatly from someone aged 85 or 95 plus. Think about it, how much do you have in common with a person 20 years older or younger than you are at the age you are today, very little. You do not think like someone 20 years younger, or older, and you certainly do not want to be treated the same as someone 20 years younger or older. So why should Boomers and Seniors of varying ages accept anything less from you?

The Ripple Effect
Depending on what industry you specialize in, you will be “touching” one of the three aspects of a person/individual/Boomer and Senior's life, either the Social, Health or Financial aspects of their life. There are only these three aspects, there is nothing else!

The health care worker is directly involved in caring for the health of the senior, however when a recommendation is made to move the person/individual/Boomer and Senior to a care facility, that health care worker is impacting both the social and financial aspects of the person/individual/Boomer and Senior’s life, as does the Financial Advisor when he/she advises on financial matters, or the Real Estate Agent on housing, or the Funeral Director on funeral arrangements, or the Lawyer on estate planning.

Each advisor “touches” their specialized areas of the person/individual/Boomer and Senior’s life, but they by default “touch” the other two areas as well. There is a ripple effect that has consequences beyond your expertise. Do you know the implication of your actions in this regard? Do you know how to deal with the ripple effect?

The Solution

The Single Source of Information
The CSA course will provide you with an education that explains these differences. You will learn about the aging processes and how this affects the Social, Health and Financial needs of seniors.

The CSA course is the single source of information on how the aging process affects the Health, Social and Financial aspects of aging. You do not have to take a number of courses or conduct research on your own. The CSA course puts it all together for you.

Become Empowered!
The CSA course will empower you by giving you the tools to truly understand, not only what the specific needs of boomers and seniors are, but also how to deliver your specialized services to seniors in a manner that will build trust, loyalty, and a relationship that seniors will value. This will lead to increased business within the senior and Grand Boomer markets.

The Enormous Benefits
Over 19,000 people from a variety of industries have taken the CSA course throughout North America and they are enjoying these CSA Benefits:

• The CSA education will take your understanding of the differing needs and expectations of boomers and seniors to a whole new level.
• Fact: 81% of CSA’s report that they increased their business by 10% – 50% within the first year of becoming a CSA.
• Fact: 76% of CSA’s say communication with 50+ and seniors was their most improved skill after becoming a CSA.
• Fact: 71% of CSA’s report their credibility with boomers and seniors improved after becoming a CSA.
• Enhances your marketing focus and provides valuable resources to assist with your marketing to the boomers and seniors population.
• Provides you with practical tips on how to successfully interact and communicate with 50+ and seniors in a positive manner, and in a way that the boomers and seniors will appreciate.
• As a CSA, you are participating in the world's largest membership organization educating people about the process of aging, and every two years CSA's have the opportunity to participate in an international Summit.
• The recognized international CSA designation and logo enhances your credibility with boomers and seniors and highlights your dedication to providing excellent service to this special segment of our population.
• A significant competitive advantage over others in related fields, who have not made the commitment to establish themselves as a “cut above”, as specialists in the boomers and seniors marketplace.
• CSA’s are listed on this website, so that boomers and seniors may find those professionals that have educated themselves on the specific needs of boomers and seniors .
• Boomers and seniors who have experienced the services of a CSA enjoy the comfort of knowing that they can, with absolute confidence, refer their CSA to their friends. The best business is referred business.
• The CSA education is not only beneficial from a professional perspective, learning about the aging process is of enormous personal and family benefit. Click here to see what CSA’s have said about their personal enlightenment.
• The CSA course is eligible, or pre-approved by select organizations for Continuing Education Credits.
• CSA’s may take advantage of their exclusive access to the CSA Marketing Store which provides a variety of marketing materials to support their marketing efforts.
• The CSA designation is governed by a Board of Standards, which is committed to ensuring the integrity of the designation and therefore your professional standing in this market.
• The first year’s membership fee is included in the course tuition.

Click on your particular industry for further information: “Health,” “Social,” “Financial.”